Our Company


21 October 2014: Most people are still hunting to find their Onecard by the time Rosie Dunn has finished scanning and packing their groceries.

22 –year-old Rosie is Countdown Bethlehem’s resident checkout operator star, and has now been named the best in the country at Countdown’s coveted Checkout Operator of the Year competition.

Second place getter was Brandon Manuel from Countdown Chartwell in Hamilton, followed closely by Arnia Kelly from Countdown Trafalgar Park in Nelson who took out third.

Competitions began in August with in-store assessments where checkout operators were mystery shopped on their uniform standards, scan rates, till cash balances and most importantly, overall customer service. First place winners in each main region came head to head in a final this month where they were judged on the same criteria, with a few curve balls thrown in.

The competition tests the eye for detail, with surprises thrown in such as dented tins and faulty barcodes, and all measured all under a stopwatch.

Countdown’s General Manager for Operations, Robert Moffat, says checkout operators are a crucial part of a great customer experience. “We’re serving 2.7 million customers every week across the country, and our checkout operators fulfil a very demanding role.

“Rosie really stood out in the competition because she exemplifies customer service – it’s the subtle things like packing meat and dairy separately, remembering customer’s names and ensuring products arrive home exactly how they leave the store.

 “The best checkout operator is someone with a friendly smile who can strike up a conversation but also pack and scan groceries quickly and efficiently.

“The competitions is about supporting and rewarding our team members, as well as growing their careers with Countdown. And, not to mention it’s fun too!” says Robert.

Rosie takes away a $1000 prezzie card and Countdowns famous retro cash register trophy, which will hold pride of place at her new store, Countdown Bureta Park.

“It’s a real honour to have won this competition – it’s great recognition and also opens up a lot of opportunity in our wider business, not only with senior leaders but across the different departments,” says Rosie.