Our Company


30 March 2015:  Just over $218,000 has been donated to the SPCA to support animal welfare in New Zealand, following the success of Countdown’s Super Animals collectable sound card campaign.

The funds raised by the campaign, which ran from 31 January through to March 15 2015, are being used to implement Shelter Buddy, an urgently needed animal management system across the nationwide network of SPCA centres.

Countdown’s General Manager Marketing, Bridget Lamont, says: “The Super Animals sound cards have done a great job of not only educating Kiwi kids about animals from around the world, including rare and endangered species, but also making them aware of the important work the SPCA does to support animals in our own backyard.

“We have received a lot of positive feedback from parents about the cards, with many impressed with the educational aspect of the campaign.

“It’s been great to see so many customers getting involved with the campaign and supporting the SPCA. The funds will go a long way to helping them with the important work they do.”

SPCA CEO, Ric Odom, says: “We’re very grateful for the generosity of Countdown customers. This is a very significant contribution that will benefit our centres around the country and is invaluable to our teams.

“The new system allows us to be more efficient, take faster action and ultimately provide better outcomes for animals right across New Zealand.”

Proceeds were collected through the sale of collector’s albums, with $1 from every album sold being donated to the SPCA, and through cash donations at the checkout. Countdown stores also collected pet food through the SPCA bins.

For more information about the SPCA visit www.rnzspca.org.nz